How Does Willy Russell Create Mood Essay Example for Free

How Does Willy Russell Create Mood Essay In the Summer Sequence Willy Russell’s three main protagonists are shown to grow up from the ages of 15 to 18, thus becoming adults throughout the song. This means that the sequence acts as a watershed in the respect that it marks a major turning point in the play. This is shown through the atmosphere that Russell creates, which goes from fairly positive, hopeful tone to a more cynical and desperate one over the duration of the sequence. Russell uses several techniques to create these atmospheres throughout. In the opening of the Summer Sequence the atmosphere is clearly a happy one, which is shown by Russell by using words like â€Å"young, free and innocent† to describe the characters. In this section, the word â€Å"innocent† is used twice. This repetition emphasises their youth and their naivety. â€Å"You haven’t got a care†, suggests Russell is trying to create an image of the characters as being without concern, completely free of worry so it reinforces the absolute happiness of the characters. Another adjective that occurs later in the song is â€Å"immortal† which at this stage of the play creates an atmosphere of excitement and spontaneity because the children can’t conceive of an end to their current lives. A technique that Russell uses starts to use here is imagery, â€Å"street’s turned to paradise†, the word â€Å"paradise† bring to mind an idea of secure and complete happiness, which is how he describes them in this verse. Another technique is personification, â€Å"radio’s singing dreams†, giving the radio the ability to do something that brings happiness or joy. This line also works the first time the motif of dreams appears, one that recurs throughout the sequence. The next notable part of the sequence is entirely stage directions, and shows the characters at a fairground. In this part of the sequence the most obvious technique is foreshadowing and motifs arising. In it, Linda is just ignored by the narrator, who is running the stall, when giving the gun to them, but the boys both insist Linda fires it, which is reminiscent of the beginning of the play when Linda takes the airgun from Mickey and beats him at firing at cans. Linda also used to control their social situations, â€Å"let’s throw some stones through them windows†. This scene is also very reliant on the gun motif that runs through the entire play which creates a darker and more sinister atmosphere, and that suggests a level of violence. The fairground scene is also reflected in the musical choice, which is fairground-like music that plays to the tune of ‘Tell me it’s not true’, the song Mrs Johnstone sings at the very beginning of the play while her two sons lie dead on the stage. So, again this ties in with the audiences’ awareness of the boys’ tragic fate, thus, creating a foreshadowing atmosphere and suggests impending tragedy. This links with the gun motif, as together these themes create a sense of impending violence and death. The last line of this section of stage directions is â€Å"Linda is caught in the middle, the game freezes†. This creates a dark atmosphere as throughout the play Linda is always seen to be caught in between the two boys, but so far, it has never ended badly. In this instance, however, it foreshadows the fates of all three characters. The use of the word â€Å"game†, referring to a game of piggy-in-the-middle, could suggest that the context of the play when Linda gets caught up in her own happiness which eventually leads to the tragic fate of the twins. Overall, this section is of a darker tone than the last, but this atmosphere is created through the subtext, so the audience may not be fully aware of why they feel this way about the atmosphere. This is featured through the presence of the narrator, who throughout the play appears on stage to signify or prompt something negative to happen. He hands them the gun, and prompts the game of piggy-in-the-middle that Linda gets caught between. The next section uses metaphors to create a dark, impending atmosphere, that is more openly sinister that the previous section. Russell refers to the characters are â€Å"Lambs in spring†, which suggests not only their innocence and naivety, but an inevitable fate, specifically one that is forced upon them, not of their own doing. This explicitly refers to the brothers’ fate in a way in which the last section didn’t, so the tone is far more marred by the eventuality of their deaths. This date is also referenced when Russell extends the metaphor, â€Å"fate the later seasons bring†, which causes the audience to remember the scene at the very beginning of the play, preventing them from being drawn into the initial happiness of the three teenagers in this sequence. Again, it refers to Linda being caught in the middle of the pair, foreshadowing their final argument. It also refers to Linda paying a â€Å"price†, a theme that was initially shown in the song ‘Easy Terms’, sung by Mrs Johnstone, and in both cases foreshadows the price they’ll have to pay for their involvement in the twins’ lives. The music becomes far more serious and sinister, a repetitive tense note with no actual melody. In the next section a recurring theme is shown with the references to time. This creates a sad, melancholic atmosphere, as the audience is aware of the character’s significant lack of time together, but the characters are not, so their happy unawareness and this dramatic irony is slightly poignant. Again, fate is reference by the narrator â€Å"care not for what’s at the end of the day†, again forcing the audience to remember the fate of the boys, this enhances the melancholy mood of the section. â€Å"What is to come, what might have been†, references both the eventualities of the play, whilst also suggesting they could have been happy, that it could have they could have been happier, depressing the mood even further. It is made poignant by the characters’ blissful ignorance, â€Å"life has no ending†¦Talk away the night†, which ties in with the earlier references of immorality. Again, this dramatic irony, where the audience know that the boys’ lives do have endings that are fast approaching, almost makes the audience beg them to not waste their time talking â€Å"away the night†. â€Å"Share your last cigarette† also ties into the earlier scene where Mickey and Eddie share things, such as sweets and later cigarettes, they promise to share things in their blood brothers pact; but they cannot share Linda. Arguably the downfall of both brothers, meaning that this watershed’s atmosphere is wholly dark. In the next section it is all stage directions, but Russell uses foreshadowing and the use of the narrator’s presence to create a seemingly happy atmosphere that still foreshadows tragedy. In it, the trip are taking photos of each other at the beach. In the one between Eddie and Linda, Eddie down on one knee and demonstrating affections by kissing her hand. Throughout the play, Linda has shaped Eddie’s personality and actions, such as coercing him to throw rocks, and Eddie has appeared to like her from the very beginning and so this foreshadows the dynamics of their later relationship. Mickey and Linda’s photo does the same, as Mickey â€Å"pulls a distorted face†, and Linda chastening him for it, which foreshadows Mickey’s later dependency on medication, and Linda’s efforts to help him get off them. This foreshadowing of tragic events, in a way that appears innocent creates an  eerie, disconcerting atmosphere. As there are no words, it can’t openly reference what’s to come, but uses what the characters think is a harmless and happy moment. This is compounded by the musical choice, which is again ‘Tell me it’s not true’, as fairground music. Again, this foreshadows the final scene, creating a foreboding atmosphere without explicit reference as to why it appears that way. In this scene we see the characters taking pictures of them at the beach, these photos are memories of the last time the three of them are all truly happy. Therefore, the photographs signify the end of their childhood and innocence and dreams. This made clearer by the narrator being the one to take the photographs, thus being the one who signifies the end of their childhoods and lives. The children literally become adults at the end of the beach scene in the Summer Sequence, as well as metaphorically. Because the narrator is a sinister figure throughout the play, and usually is there to prompt the occurrence of something tragic, it creates a sense of impending tragedy even more obvious in this scene. The picture that the narrator takes is of them all together, happy, so he not only brings their childhood to a close, but also their happiness and friendship. In a sense, he symbolises reality as he intrudes on their happiness, despite their ignorance and the audience’s desire for him not to do so. He also represents society as it is eventually social constraints of class and wealth that divide the two. This way the audience are forced to see the society that they are part of and this is the factor that brings the story to an end. The fact that he appears to them as a friendly, even helpful, face increases the audience’s wariness of him and therefore the sinister nature of the scene. The overriding atmosphere of the scene is the last section is one of desperation and uncertainty. Russell uses metaphors such as â€Å"broken bottles in the sand† to symbolise a man-made impression on something naive and happy, which symbolises the characters’ friendship and how it is affected by class. The motif of a dream is repeated, as is the theme of innocence. The references to dreams ties in with the song tell me it’s not true, which refers to dreams. The reference to innocence here again makes the trio seem devious to the fact that they will be subject to tragedy.

Canadian GDP :: essays research papers

The output or GDP of Canada has increased from 1995 to 1999. This means that more people became employed or productivity has risen. With the GDP on the rise, Canada is able to buy more because people will have more money from work. This would appreciate the dollar because Canadians need the U.S. dollar to purchase our goods. Demand, on the other hand, has somewhat stayed the same. There were periods when it was up and periods when it was down. When the demand for passenger cars was falling, Canadians were looking elsewhere to buy their cars. This factor would, most likely appreciate the dollar because, one again, the Canadians would need the U.S. dollar to buy our cars. When the demand was up, the opposite situation would happen. The unemployment rate for Canada fell, possible because of increased advertisement. When the unemployment of a country is low, output and productivity are raising. I stated before, as output rises, imports will also rise. This is due to the increase of money in the country. The dollar will appreciate relative to the Canadian dollar. Canada’s inflation has risen 7% in the last five years. As the price of Canada’s goods increase, the U.S. is looking elsewhere to buy its products. The supply of the U.S. dollar would decrease in Canada and the U.S. dollar would appreciate. In order to get an exact reading of the actions taken by Canada, we must look at their inflation compared to the U.S. I looked at http://www.stls.frb.org/fred/data/cpi/cpiaucsl, and I found that the U.S. had an 11% inflation rate. This means that product price of the U.S. has risen faster to that of Canada. This means that Canada was possible taking there business elsewhere, causing the dollar to depreciate. The interest rates of Canada are clearly on the downfall. Less people are putting their money into the investing sector. When the interest decreases, it is likely that Canada is putting their money into the U.S. This would appreciate the dollar because Canada would need the U.S. currency to invest in our country. Canada is running a constant trade surplus. We must also look at the current account balance of Canada. It decreased drastically from 1996 to 1997. This, most likely, means their imports were greater than their exports. You would be able to see this on their goods and service balance. I would assume that they do have a merchandise trade deficit because Canada is getting money from investing income.

Homework Overload or Vital Material?

Why is homework necessary? Why is it so important? Is it really a vital, mandatory, and daily essential assignment that affects a school life? Many have a different opinion on the amount of homework given. Most of these thoughts and feelings come from teachers, parents, and of course students. Teachers at school presume that homework is one of the most important materials in education. They feel it helps students learn. For example, one way it assists learning is by acting as a study guide for important tests. Another way it’s of use is by reviewing lessons. Homework is not only for the future but also a review from the past. But is it really necessary with the amount given? Parents believe that teachers should limit homework because it causes stress. More kids dread doing their assignments and this effects their learning and stress stamina. Most of these students probably stuffer from homework overloading their life. This means that homework drains away sprits and academic achievements because of the amount given. Students feelings towards homework are quite diverse and neutral. Some kids say that homework isn’t necessary and it’s just stress on paper, but others disagree and think it’s important and helps them get their grades up. Some think homework’s purpose is to reinforce learning and extend learning outside the classroom. But others think they don’t need that extra help that homework is there for. Some students feel that homework confuses the brain after a long day of school and learning other things as well. Homework may be important but also may be just busywork. You can learn from homework but also learn nothing at all. The argument of homework continues with the opinions of teachers, parents, and students. I think we just need to limit the amount we get and make sure we’re not overloading ourselves with assignments. Is homework really essential? Should it be stopped?

Modernism and the Modern Novel Essay - 565 Words

Modernism and the Modern Novel ============================== The term modernism refers to the radical shift in aesthetic and cultural sensibilities evident in the art and literature of the post-World War One period. The ordered, stable and inherently meaningful world view of the nineteenth century could not, wrote T.S. Eliot, accord with the immense panorama of futility and anarchy which is contemporary history. Modernism thus marks a distinctive break with Victorian bourgeois morality; rejecting nineteenth-century optimism, they presented a profoundly pessimistic picture of a culture in disarray. This despair often results in an apparent apathy and moral relativism. In literature, the movement is associated with the†¦show more content†¦(Barth, The Literature of Replenishment 68) Modernism is often derided for abandoning the social world in favour of its narcissistic interest in language and its processes. Recognizing the failure of language to ever fully communicate meaning (Thats not it at all, thats not what I meant at all laments Eliots J. Alfred Prufrock), the modernists generally downplayed content in favour of an investigation of form. The fragmented, non-chronological, poetic forms utilized by Eliot and Pound revolutionized poetic language. Modernist formalism, however, was not without its political cost. Many of the chief Modernists either flirted with fascism or openly espoused it (Eliot, Yeats, Hamsun and Pound). This should not be surprising: modernism is markedly non-egalitarian; its disregard for the shared conventions of meaning make many of its supreme accomplishments (eg. Eliots The Wasteland, Pounds Cantos, Joyces Finnegans Wake, Woolfs The Waves) largely inaccessible to theShow MoreRelatedFundamentalism and Modern People Essay613 Words   |  3 Pagescan be considered in the novel â€Å"Persepolis.† One of the major themes that can be found in the book is fundamentalism vs. modernism/western ideals. The author, Satrapi uses fundamentalism and modernism to show that there are multiple opposing sides to how society should be run. She clearly depicts this idea through various images and context in the novel, giving the reader a clear understanding of a conflict between two different groups. 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The Pseudo Profession Of Nursing Essay - 1315 Words

The Pseudo-Profession of Nursing One of the mottos that motivated me throughout my quest to pick a major last year was the following from Cy Coleman: â€Å"I m lucky to be in a profession where you can keep getting better† (Propst, 2015, p. 37). This passage struck me as exactly what I was looking to accomplish with my future, but as it turns out, is nursing really a profession? There are an infinite number of ways to define what a profession is based on personal beliefs, but scholarly articles, such as one by Dr. Burke Christensen (1994), compress the criteria into five requirements, as followed: (1) The subject matter must be sufficiently esoteric that the common person does not generally understand it and must rely upon the expertise of another for proper completion of the task. (2) The subject matter must require a period of academic study in order to master the complexities of the topic. (3) There must be a barrier to entry into the field which excludes those who are not competent. (4) There must be a code of ethics which requires the members of the profession to conduct their affairs at a level which exceeds the mere requirements of the law. †¦ (5) There should be a professional society to monitor the actions of its members and to enforce the code of ethics. (Christensen, 1994). Based on this simplified checklist, nursing meets some, but not all, of the criteria necessary to be considered a profession. As an example of the expertise required throughout the field ofShow MoreRelatedSymptoms Of Panic Attacks And My Perception1937 Words   |  8 Pagesappropriate changes(Taylor 2010 ). The essay focus on ways of approaches to the patient’s symptom of panic attacks and my perception to deal with this situations in the future using John’s model of structured reflection, (1995) along with four domains of nursing councils competencies. 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Software Engineer concept map Example

Essays on Software Engineer concept map PowerPoint Presentation Software Engineer Concept Map Number Concept Map of Recruiting and Selection Criteria Jobs Top of Form Bottom of Form 1. About Google 2. Jobs 3. Locations 4. New York 5. Engineering 6. Information Technology Software Engineering 7. Information Technology Software Engineer IT and Software Engineer Location: New York Team: Software Engineering Apply now The area: IT and Software Engineering The task entrusted with the Information Technology engineers at Google is to come with effective and futuristic technological inventions in the contemporary world. The success behind the engineers is the acquisition of skills and understanding of the basic business functions in the world, having firm knowledge of design methodology, as well as excellent communication skills (ACM, 2006). In context to this, the search for evolved technology has been heightened to employ world class skills of programming to come up with impeccable innovations regarding Software Architecture and Project Management. Our superb projects incorporate advanced algorithms applicable in the retrieval of information, massive scalability and storage solutions, as well as large scale applications enhancing the experience of the user (The Rainmaker Group, 2012). The role: IT and Software Engineer The IT and software engineers have the capacity to come up with solutions affecting most of the users. These incorporate the applications or system development is engaged in the analysis of the user needs and designing to evaluate and measure level of sustenance (Careeroverview.com, 2012). On the same note, they are involved in constructing testing and maintaining the computer applications software or systems. Google being a search engine has the mission of focusing on a wide range of view. In order to tackle relevant information concerning the requirements to the web sites entails inclusion of ideas from every area of ICT studies. These include information retrieval, artificial intelligence, natural language processing, distributed computing, large-scale system design, networking, security, data compression, user interface design, among others (Careeroverview.com, 2012). The responsibilities of IT software engineers incorporate the responsibilities listed below. Responsibilities: Give instructions to computers, line by line regarding how to execute a certain function or operation. Analyze user needs; conduct designing, construct, test and maintain computer applications software or system. Tackle problems that are technically based. Develop algorithms and concentrate on analyzing and solving problems in programming more than writing codes. Minimum Qualifications: BS degree in Information Technology Science or related field. Two years work experience touching on IT and Software, including large-systems- design of software and improvement experience, with extensive knowledge of Unix/Linux. Preferred Qualifications: MS or PhD degree in Information Technology Science or related field. A rock-solid establishment in computer science, with well-built knowledge in data structures. Experience in algorithms and design of software is very essential. Coding skills in Python or JavaScript/AJAX, database design and SQL, and/or knowledge of TCP/IP and network programming. Additional Incentives Usually, performance bonuses area warded in respect to the base salary package assigned. The sharing of profit or stock purchase programmes may provide extra compensation. Initial start ups ring about stock on top of or in place of the base salary. References ACM (2006). Software Engineering. Association for Computing Machinery; Advancing Computing as a Science and Profession. [Online] Accessed on May 18, 2012 from Careeroverview.com (2012). Computer Software Engineering Careers, Jobs and career Information. [Online] Accessed on May 18, 2012 from The Rainmaker Group (2012). Employee Selection Articles. Google’s Approach to Employee Selection. [Online] Accessed on May 18, 2012 from

Market Identification Essay Example For Students

Market Identification Essay The main questions concerning market identification are provided in the opening quote of Rudyard Kipling-who, buys what,where, how and why?Regarding the main questions, David Tonks mentioned that market can be identified by using a mix of variables which can be grouped into two categories: general and behaviour (1995:3).Table1 shows the different types of general and behavior variables.The tremgeneral is used for those variables which define and describe the customers but which do not identify in a direct way acts of purchase, acquistion or consumption.They thus answer the question who?.For instance, TV region is a general variable which may or may not be associated with some aspects of buying,owning, or consumption. Behaviour variables answer the left question- what do people buy and where,when,how and why do they buy it?For instance,usage rate for a particular brand is a behaviour variable since it concerns a particular characteristic of consumption. insert taBLE HERERegarding that market can be identified by using a mix of variables,There are 3 keys to identify market:1)which behaviour variabless can be used 2)which general variables can be used 3)which mix of behaviour and general variables can be used. 1.Which behaviour variables can be used?A first level scan of a market to identify suitable variables should create the form of a list to establish all significant possibilities.Im most cases,the following will be the most useful(David Tonks,1995). 1)Benefit sought:-What particular benefits or needs do they expext from the product?2)Perception and attitudes:How is the product perceived and what are the attidudes towards the product?3)Product preferences:What do they prefer and how do they choose between brands?4)Product usage/purchase rates:Are they non-users, medium users, heavy users?Are they solus users in that they only buy one brand?5)User/buyer status:Are they current users, former users, non-users, potential users, regular users, first time users?Are the buyers of interest as well as the users?6)Loyalty status:What degree of brand loyalty do they display?Is it strong,medium,weak?7)Marketing factor sensitivity?How do they resond to the various marketing influences?Are they susc eptibly to price or to advertising?8)Purchase situation and occasion:Is it an impulse or considered purchase?Is the context social or business?What is the setting for the purchase?9)Media habits:What media are they exposed to?The last category,Media habits,is a behaviour varible which is not,At least not directly, relevant to the product in question.It is this category which provides an important link with the general variables. From this list, a target segment for men s aftershave lotion might be identified as potential low brand invovlement and loyalty, who buy on impulse, who are price sensitive and who read particular specialist magazines.May permutations are possible and at this stage, the choice can be considerable.For a broad understanding of the market and its component parts, benefit sought, purchase and usage patterns and brand loyalty will be important. Which general variables can be used?These variables are very improtant to trraget market.Again,there is a mix of measures.In most cases,we usually categorize these measures by objective of them. Geographical regionIt is very common in marketing to use geographical region to identify market.TV regions have the specific advantage of allowing relatively easy and perhapscheap access to desired target audience.Furthermore,some buying behaviour is strongly relevant to region. Of some interesting,as for multinational brands or global brands,target market is identified crossing geographical boundaries. DemographicsDemographics contains the familiar variables of age,sex,social grade,family size,family life cycle, income, occupation, terminal education age, religion, race and nationality.Generally,All these variables have advantages with geographical area.First,they are quite easy to measure compared with some other variable types.Second,they are easy to understand.Third,they are well established.However,the issue extent to which they can discriminate buying behaviour in some way which is useful to the organization implementing a policy of target marketing.For instance,if the concern is with differtiating between users and non-users of mens aftershave lotion then taking a demographic such as age will be of little value if the age profiles of users and non-users are identical. .u5a1f42529cc86f060af319cd5e4460a5 , .u5a1f42529cc86f060af319cd5e4460a5 .postImageUrl , .u5a1f42529cc86f060af319cd5e4460a5 .centered-text-area { min-height: 80px; position: relative; } .u5a1f42529cc86f060af319cd5e4460a5 , .u5a1f42529cc86f060af319cd5e4460a5:hover , .u5a1f42529cc86f060af319cd5e4460a5:visited , .u5a1f42529cc86f060af319cd5e4460a5:active { border:0!important; } .u5a1f42529cc86f060af319cd5e4460a5 .clearfix:after { content: ""; display: table; clear: both; } .u5a1f42529cc86f060af319cd5e4460a5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5a1f42529cc86f060af319cd5e4460a5:active , .u5a1f42529cc86f060af319cd5e4460a5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5a1f42529cc86f060af319cd5e4460a5 .centered-text-area { width: 100%; position: relative ; } .u5a1f42529cc86f060af319cd5e4460a5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5a1f42529cc86f060af319cd5e4460a5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5a1f42529cc86f060af319cd5e4460a5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5a1f42529cc86f060af319cd5e4460a5:hover .ctaButton { background-color: #34495E!important; } .u5a1f42529cc86f060af319cd5e4460a5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5a1f42529cc86f060af319cd5e4460a5 .u5a1f42529cc86f060af319cd5e4460a5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5a1f42529cc86f060af319cd5e4460a5:after { content: ""; display: block; clear: both; } READ: The Kite Runner By F. Scott Fitzgerald EssayParticularly,family life cycle and social grade are significant ganeral descriptive variables. insert table 2 hereWhile age merely will often discriminate buying behaviour,the existence of children in a family unit will be a prime determinant of lifestyle and later buying behaviour.Table 2 shows a typical transformation of the population into conventional life-cycle segments.With this classification, the young, post-familysegment could be interesting to many organization since it contains high income. In the UK,social grade is very often approached as a way pf classifying consumer markets.Social grade is based on the occupation of the head of houshold.The classification is given in table3insert table 3 hereHowever,there has been argument about the value of social gradeas method of identifying consumer market.David Tonks(1995:502) mentioned tat some scholars have suggested tha the method conceals rather than ot reveals and particularly that the implicit assumption between social grade and income is frequently incorrect.For example,in the case of a coal miner (Group D) and a vicar (Group A or B).The groups are very large so that the popular combination of C1/C2 contains 54 percet of the adult poplulation.What may also be a consideration is that while social grade,as a crude and instant general descriptor variable,is probably as good and as bad as it always has been,marketing people are now attracted to more sophisticated and more powerful systems for identifying markets. GeodemographicsThe techniques and the usage of this method have emerged over last 15 years.In some areas, the usage is very popular.It is dramatically developed as a result of dissatisfaction in other methods and cheaper operating cost . One common feature of geographic method is that they are entirely based on approaches where a large number of general variables are employed.Regarding the complex and various nature of consumer behaviour, it is obvious that identifying market considering only one factor tends to be inappropriate.With geodemographics,segments are identified accirding to pros and cons with a wide range of variables.Most of systems include at least some data on demographics and household formation variables taken from the census.Some systems also regard further data such as financial information. The most well-known of the geo-demographic brands are ACORN,MOSAIC,PIN and Super Profiles.IN te case of MOSAIC,58 types are identified using data from census,the electoral regoster and other