St.Regis Doha Essay Example | Topics and Well Written Essays - 2500 words

St.Regis Doha - Essay Example This in turn has augmented the significance of strategic management in organization to quite a great extent. A sound and viable strategy that results from a proper planning process is therefore dubbed as the pivotal instrument for striving and maintaining a high performance in the market place. However, due to the increasing rapid changes in the global business environment, strategies formulated by organizations have to be resilient or adaptive in nature. This will aid in the process of continually creating an endogenous innovation or coping up with the exogenous changes (Bloodgood, 2007). Therefore from an overall point of view, the resilient and adaptive tactics of the company help in maintaining an adequate strategic fit between the strategy adopted by a firm and its surrounding external and internal environment (Aarika-Stenroos and Sandberg, 2012). This report aims at analyzing the business as well as the overall marketing strategy of St. Regis Hotel based in Qatar. After the ana lysis of the strategies pursued by the company, the study will attempt to identify the problems associated with the strategy. On the basis of the findings, the study will then recommend the most appropriate and relevant solution to the company. Lastly, a conclusion to the study will be drawn by highlighting the key findings and an overall gist of the report. The report will begin by providing a brief overview of the chosen organization and will then slowly move towards the analysis and recommendation segments. St. Regis: A Brief Overview St Regis was first opened in New York in the year 1904 and since then they had expanded in different parts of the world (Starwoodhotels, 2013a). St. Regis Doha is one of the premier hotels in Doha and is one of the largest in Qatar. It is five star luxury hotel situated at the heart of the city. The hotel is located in Doha West Bay. The hotel was constructed in the year 2012 and has a chain affiliation with the Starwood Hotels. Presently, the hotel accommodates 336 guest rooms and fifty-eight of them are dubbed as seductive suites. The ancient architecture and the surrounding sand dunes are the inspiration of this landmark in Doha. The biggest competitive advantageous factor of the hotel is its prime location. All the rooms in the hotel offer a mesmerizing view of the Arabian Gulf with the tranquil blue sea. Furthermore, it also has discreet oceanfront cabanas and a private beach. The extensive range of leisure facilities along with the magnificent interiors makes it a favorite destination for both business and leisure travelers. Some of the facilities offered by the hotel are internet and laundry services, concierge services, business center, parking facilities, and several recreational services. These additional attributes along with the superior quality of services marks the hotel as one of the best in the country. The hospitality of St. Regis also demands special mention. The guests of the hotel are welcomed with unmatche d geniality. St. Regis is continuously setting new standards of luxury service and excellence and service delivery within the hotel industry of Doha. The hotel since its commencement has been continuously setting new standards for the industry and has succeeded to add several feathers to its cap. Some of the evident ones are Best New Hotels 2013 by Travel+Leisure, achieving a position in the 2013 Hot List by Conde