Introduction to Digital Media Samples for Students-Myassignment

Question: Discuss about the Digital Media. Answer: Introduction In this fast paced world, everything needs to be fast to match the flow. The invention of digital media has really done wonders in the field of technology. The advanced technology has supplied the humanity with such new innovative products that have really helped the people to get in closer with one another in spite of having physical distances. Various modes of digital media have developed in the recent times that can be accessed through digital electronic devices. Digital media includes various platforms like playing games, social media activities and many others. One needs a thorough research on this phenomenon. Research Areas and Theories The invention of digital media has surely changed the lifestyle of the modern era people (SULLIVAN, 2017) The research areas on this subject needs to focus on the various working prospects that are very closely related with its effect on human life. The invention of digital media and its expanse has definitely some connections with digital media marketing. The marketing of digital media needs to be proper so that the tools and techniques can be accessed properly. Some relevant research theories are associated with this (Couldry, 2012). The specific topic for discussion in this assignment focuses on computers as an effective source of digital media and its effects on the social context. Game Theory Game theory is one of the theories related to digital media marketing ("Social media: Marketing in a digital age", 2017) It is a kind of mathematical process to analyze the interactions made between the individuals and the agents, The practical application of this theory is the process of Gameification. Often times the behaviors of the agents change and the game is played in a new different way. It gives some hints on the reaction of the customers on the various products of the makers. The changing behavior of the agents resulted due to the conflicts among them on various issues. Network Theory Network theory focuses on the relationship between all sorts of creatures through the social or digital media networks. Social media is actually a part of the digital media. The impacts of different things happening in social media definitely have a larger impact on digital media. Digital media marketing theories impact on the social networks such as Facebook, Twitter, Instagram to name a few. Computers are big platforms that help to access many of the websites and other important articles to improve the communication between the users and the network providers. Collective Intelligence Collective intelligence is an important part of the relevant theories related to digital and social marketing. An important part of digital media is playing online games on computer and other platforms like play station, tablets and other available electronic devices. Online games are such things for which the new generation is crazy. Some video games really need a good level of intelligence. Some media platforms also use collective intelligence to promote new brands of various products. Generational Theory Generational theory focuses its attention on the fact the users or the customers belong to almost a same age group. This helps to have same viewpoints on many subjects and common attitudes to many situations. This theory also focuses in the fact of the communication process of the young generation and the probable ways of reaching them to sell the commodities. The more use of smart phones and tablets is a very common practice among the younger generation. The service providers and the marketers try to reach their customers through this medium as direct communication is possible between them. Literature Review The following literature review tends to focus on the impact of digital media (Ryan, Emerson, Robertson, 2014) It has manifold effects on the lives of modern people. Since, the confinements of modern era are not within the radio or television or newspapers anymore, the role of web media is slowly occupying the markets. The digital media ranges from audio visual modes of operations to e-commerce products and many other things (Vernallis, Herzog, Richardson, 2015) Different online marketing websites are dominating the market. Students nowadays rely on e-books than reading traditional books. E-books are very easy to download and read (Embong, 2012). The development of new software applications has revolutionized the modern era. People can download favorite movies and watch them anywhere, anytime. A huge increase of depending on YouTube has made people dependent on electronic devices in much higher proportions than before. The use of digital media can be done more efficiently on a comp uter or a laptop. YouTube is also easier to access on computers. There are some advantages of using computers for getting information using digital media. Computers have a bigger screen than other devices. It can provide all sorts of benefits and internet connections by using both LAN and Wi-Fi connections (ElShafee Hamed, 2012). The storage memory of computers is very high. All kinds of files and systems can be run on a computer. Pen drives can be used to store data with high storage memory and data can also be transmitted very easily and faster. These are the reasons digital media is very effective if it is handled on computers. These uses of digital media on computer are the pros and there are some cons as well. Excessive use of computers can harm the eyesight and it also can cause other physical problems as the users have to sit still for long hours (Greenfield, 2014). People using digital media and social media excessively lose rationality and the ability to think on their own. Their level of creativity decreases in good amount. Conclusion After a thorough discussion on the effects of digital media and use of computers, it can be concluded that computers are the best friends of human in the recent times. People of the learned society cannot live without computers and the use of digital media is one integral part of the process. Computer and digital media have become synonymous with each other. Excessive use of digital media has consequences of physical and mental health. Though computer is a very useful device for medium communication, some limitations should be maintained. It is extremely essential for the progress of the world. References Couldry, N. (2012).Media, society, world: Social theory and digital media practice. Polity. ElShafee, A., Hamed, K. A. (2012). Design and implementation of a WIFI based home automation system.World academy of science, engineering and technology,68, 2177-2180. Embong, A. M., Noor, A. M., Hashim, H. M., Ali, R. M., Shaari, Z. H. (2012). E-Books as Textbooks in the Classroom.Procedia-Social and Behavioral Sciences,47, 1802-1809. Greenfield, P. M. (2014).Mind and media: The effects of television, video games, and computers. Psychology Press. Ryan, M., Emerson, L., Robertson, B. (2014). The Johns Hopkins guide to digital media (1st ed.). Baltimore: The Johns Hopkins University Press. Social media: Marketing in a digital age. (2017). palmbeachpost. Retrieved 12 April 2017, from https://www.palmbeachpost.com/marketing/social-media-marketing-digital-age/X0MdWSusiByR1zwuttjnPK/ SULLIVAN, K. (2017). Chariho to host impacts of digital media discussion. RICentral.com. Retrieved 12 April 2017, from https://www.ricentral.com/chariho_times/news/local_news/chariho-to-host-impacts-of-digital-media-discussion/article_90db9b58-1ae2-11e7-b37b-d3a9a3f58582.html Vernallis, C., Herzog, A., Richardson, J. (2015). The Oxford handbook of sound and image in digital media (1st ed.). Oxford [etc.]: Oxford University Press.